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| Shimano introduces YUMEYA |
| 09/09/2008 |
| Nunspeet, The Netherlands |
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| Shimano introduced a completely new line up of exclusive products named YUMEYA, which is Japanese for “Dream Workshop”. In the first year, focus is... |
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| Success for new DURA-ACE at the Olympics! |
| 13/08/2008 |
| Nunspeet, The Netherlands |
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| Spain's Samuel Sanchez outsprinted Italy's Davide Rebellin for Olympic gold at the Beijing road race last weekend. Both riders were battling with... |
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| DURA-ACE meets Di2 technology: Instantly changing gears and minds |
| 01/08/2008 |
| Nunspeet, The Netherlands |
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| Leading in innovation and design, Shimano introduces the highly anticipated electronic road components DURA-ACE with Di2 technology. Coming to market... |
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